Sports and Media: Do they need each other?

In class on March 22, we discussed if sports and media could survive without each other.  Sports and Media are very closely related and are two of the most successful businesses in the United States.  They depend greatly on each other for many things.  Sports need the media to show the games, provide information on teams and players, and just make sport more visible in general.  The media uses sport because many people enjoy watching sporting events, therefore if a media station gets to air a sporting event they will make money because of all the viewers that will watch the game.

I personally think that sports need media more than the media needs sports.  The media has other things they can air such as movies, news, TV shows, etc. Sports, however, would suffer if the media didn't cover them.  I think the die-hard fans would still have great interest but the casual fans would lose interest because they would not be able to get their sports information easily off of ESPN, online, or any other source.


http://www.britannica.com/EBchecked/topic/561041/sports/253576/Mass-media-and-the-rise-of-professional-sports

This articles shows how media and sports relate to one another and emphasizes the information we learned in our American Sport in the 21st Century class.

http://www.youtube.com/watch?v=CgWnPIRjb-M

This link shows all of the big sporting events that have happened over the past few years and you can notice the announcing of games or coverage of athletes outside of sport have really made sport exciting for audiences to watch and none of this would be possible without media coverage.